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It is only available to artists and their managers, not their labels. Update: An earlier version of this post said that Spotify Fan Insights was available for artists and labels. There are now 75 million users on Spotify, and they listen to 1.7 billion hours of music every month. The company also shared some usage numbers. But artists will certainly love this move, and Spotify needs to pay attention to its relationships with artists. And it now automatically generates Discover Weekly playlists for all users.Ĭreating an insight dashboard for artists is a tiny part in a broader data-heavy strategy. It leverages data to create official Spotify playlists with the help of music curators. Spotify has made a big bet on data with its acquisition of The Echo Nest. You have to request access for now, but it’s going to open to everyone soon. With today’s release, Spotify plans to let every artist access their data. But YouTube isn’t focusing exclusively on music, and SoundCloud doesn’t have as many data points as Spotify. These two services have always provided location data for instance. Spotify is also competing with other services, such as YouTube and SoundCloud.

And anything that makes artists more dependent on Spotify is a good thing for the company. Artists like Taylor Swift can thrive without Spotify and have many other data points, but small upcoming bands could use this data for their first tour.

The message is clear - when it comes to promotion, distribution, finding supporting bands and more, Spotify can help.īy providing this data for free, Spotify is trying to convince artists that there are many reasons why they should be on Spotify. Managers can use this data before making their artists go on tour, and artists can see how a single is doing for example.

But it goes much further, as you can also get location data, demographic information, other music preferences and more.Īnd this is key to understanding Spotify’s move.

In this dashboard, artists can see how many monthly listens and fans they have. Today, the company announced that artists and their managers can now access a new Fan Insights portal. Music streaming service Spotify is getting big, and its streaming data is now becoming valuable for artists.